Go-to-Market Strategy Consultant
Launch products that actually win
Helping B2B startups and scale-ups craft go-to-market strategies that turn great products into market leaders.
Client ARR growth
$12.4M
3.4x
Pipeline lift
-42%
CAC payback
6
Mo. to PMF
Services
A strategic approach
to market success
Market Positioning
Define your unique market position. I help you identify your ideal customer profile, competitive differentiation, and messaging that resonates.
Launch Strategy
Plan and execute product launches that generate momentum. From beta programs to full market rollout, every step is mapped and optimized.
Growth Playbooks
Build repeatable systems for scaling. Sales enablement, channel strategy, and demand generation that compounds over time.
About
15 years of turning strategy into revenue
I'm Michael Hearne, founder of Modal Path. I've led go-to-market for three successful exits and helped scale products from zero to $50M+ ARR. Before consulting, I was VP of Marketing at a Series B SaaS company and Head of GTM at two early-stage startups.
At Modal Path, I work with founders and growth leaders who want strategic clarity—not just tactics. Every engagement starts with deep market research and ends with an actionable playbook your team can execute.
Working with ambitious teams everywhere.

10+
Companies advised
Let's talk
Ready to launch something great?
Book a free 30-minute strategy call. We'll discuss your goals, your market, and whether working together makes sense.
Schedule a Call